Gryphon Wealth is a wealth management firm based out of Jacksonville, FL. Transitioning into being their own entity outside of the Wells Fargo wealth management umbrella, Gryphon sought a new brand that encapsulated the prestige and sophistication of their namesake, the mythological gryphon. Through textural backgrounds, simple but bold linear elements, and polished and modern typography, I ensured Gryphon Wealth stood strong as an elevated presence in the finance space.